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Mendeley readers
| Chapter title |
Ansoff’s Growth Matrix—In Detail
|
|---|---|
| Chapter number | 8 |
| Book title |
Why Marketing to Women Doesn’t Work
|
| Published by |
Palgrave Macmillan, London, January 2014
|
| DOI | 10.1057/9781137358172_8 |
| Book ISBNs |
978-1-349-47103-4, 978-1-137-35817-2
|
| Authors |
Jenny Darroch |
Mendeley readers
The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 11 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 2 | 18% |
| Student > Postgraduate | 2 | 18% |
| Lecturer | 1 | 9% |
| Other | 1 | 9% |
| Unknown | 5 | 45% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 5 | 45% |
| Engineering | 1 | 9% |
| Unknown | 5 | 45% |