↓ Skip to main content
What is this page? Embed badge

Why Marketing to Women Doesn’t Work

Overview of attention for book
Cover of 'Why Marketing to Women Doesn’t Work'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Introduction
  3. Altmetric Badge
    Chapter 2 Demographic Differences Between Men and Women
  4. Altmetric Badge
    Chapter 3 Psychographic and Behavioral Differences Between Men and Women
  5. Altmetric Badge
    Chapter 4 An Introduction To Market Segmetation Theory and Practice
  6. Altmetric Badge
    Chapter 5 Understanding our Products
  7. Altmetric Badge
    Chapter 6 Understanding our Customers
  8. Altmetric Badge
    Chapter 7 The Bridge
  9. Altmetric Badge
    Chapter 8 Ansoff’s Growth Matrix—In Detail
  10. Altmetric Badge
    Chapter 9 The Problems— Solutions TM Framework
  11. Altmetric Badge
    Chapter 10 How to More Effectively Market to Women
  12. Altmetric Badge
    Chapter 11 Masculine and Feminine
  13. Altmetric Badge
    Chapter 12 Conclusions
Attention for Chapter 8: Ansoff’s Growth Matrix—In Detail
Altmetric Badge

Citations

dimensions_citation
4 Dimensions

Readers on

mendeley
12 Mendeley
Summary Dimensions citations
So far, Dimensions has found 4 publications that cite this research output.

4

The most recent citing publications are shown below. View all 4 publications that cite this research output on Dimensions.

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.

This page is provided by Altmetric.