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| Chapter title |
Einleitung
|
|---|---|
| Chapter number | 1 |
| Book title |
Marketing-Theorie
|
| Published by |
Springer Gabler, Wiesbaden, January 2013
|
| DOI | 10.1007/978-3-658-02134-4_1 |
| Book ISBNs |
978-3-65-802133-7, 978-3-65-802134-4
|
| Authors |
Alfred Kuß |