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Chapter title |
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
|
---|---|
Chapter number | 215 |
Book title |
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
|
Published in |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, January 2017
|
DOI | 10.1007/978-3-319-50008-9_215 |
Book ISBNs |
978-3-31-950006-5, 978-3-31-950008-9
|
Authors |
Richard C. Hanna, Scott D. Swain, Jonathan Hibbard |