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Timeline
Mendeley readers
Chapter title |
A New Typology on Sex Appeal Advertisements
|
---|---|
Chapter number | 60 |
Book title |
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
|
Published in |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, January 2017
|
DOI | 10.1007/978-3-319-50008-9_60 |
Book ISBNs |
978-3-31-950006-5, 978-3-31-950008-9
|
Authors |
Kallirroy Boutsikaki, Prof. George Balabanis, George Balabanis |
Editors |
Colin L. Campbell |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 4 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 25% |
Student > Ph. D. Student | 1 | 25% |
Unknown | 2 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 25% |
Unknown | 3 | 75% |