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Mendeley readers
Chapter title |
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
|
---|---|
Chapter number | 211 |
Book title |
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
|
Published in |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, January 2017
|
DOI | 10.1007/978-3-319-50008-9_211 |
Book ISBNs |
978-3-31-950006-5, 978-3-31-950008-9
|
Authors |
Niels Becker, Malte Brettel |
Mendeley readers
The data shown below were compiled from readership statistics for 25 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Malaysia | 1 | 4% |
Uganda | 1 | 4% |
Unknown | 23 | 92% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 5 | 20% |
Student > Ph. D. Student | 5 | 20% |
Lecturer > Senior Lecturer | 2 | 8% |
Student > Doctoral Student | 2 | 8% |
Other | 1 | 4% |
Other | 3 | 12% |
Unknown | 7 | 28% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 14 | 56% |
Arts and Humanities | 1 | 4% |
Social Sciences | 1 | 4% |
Engineering | 1 | 4% |
Unknown | 8 | 32% |