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Timeline
Chapter title |
Cardinals, Hawks, and Blue Jays: Sports, Media and Aviary Lifestyles For Brand Choice
|
---|---|
Chapter number | 181 |
Book title |
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
|
Published in |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, January 2017
|
DOI | 10.1007/978-3-319-50008-9_181 |
Book ISBNs |
978-3-31-950006-5, 978-3-31-950008-9
|
Authors |
Chris Lee, Jae Gu Yu, Leslie Koppenhafer, Namika Sagara |
Editors |
Colin L. Campbell |