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Timeline
Mendeley readers
Chapter title |
When and Where to Prompt for an Online Promotional Code to Avoid Cart Abandonment
|
---|---|
Chapter number | 152 |
Book title |
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
|
Published in |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, January 2017
|
DOI | 10.1007/978-3-319-50008-9_152 |
Book ISBNs |
978-3-31-950006-5, 978-3-31-950008-9
|
Authors |
Fanny Reniou, Ziad Malas, Thierry Delécolle, Pierre Desmet |
Editors |
Colin L. Campbell |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer > Senior Lecturer | 1 | 20% |
Unknown | 4 | 80% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 20% |
Unknown | 4 | 80% |