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Mendeley readers
Chapter title |
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
|
---|---|
Chapter number | 76 |
Book title |
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
|
Published in |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, January 2017
|
DOI | 10.1007/978-3-319-50008-9_76 |
Book ISBNs |
978-3-31-950006-5, 978-3-31-950008-9
|
Authors |
Ilaria Dalla Pozza |
Mendeley readers
The data shown below were compiled from readership statistics for 37 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Brazil | 1 | 3% |
Unknown | 36 | 97% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 9 | 24% |
Student > Ph. D. Student | 6 | 16% |
Student > Doctoral Student | 2 | 5% |
Student > Postgraduate | 2 | 5% |
Researcher | 2 | 5% |
Other | 5 | 14% |
Unknown | 11 | 30% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 13 | 35% |
Social Sciences | 3 | 8% |
Economics, Econometrics and Finance | 2 | 5% |
Nursing and Health Professions | 1 | 3% |
Computer Science | 1 | 3% |
Other | 5 | 14% |
Unknown | 12 | 32% |