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Artificial Intelligence and Transforming Digital Marketing

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Table of Contents

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    Book Overview
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    Chapter 1 Digital Marketing and Sustainable Businesses: As Mobile Apps in Tourism
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    Chapter 2 Exploring Small and Medium Enterprises Expectations of Electronic Payment in Kuwait
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    Chapter 3 Content Marketing Strategy for the Social Media Positioning of the Company AD y L Consulting—Peru
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    Chapter 4 An Exploratory Study on E-commerce in the Sultanate of Oman: Trends, Prospects, and Challenges
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    Chapter 5 The Impact of Researchers’ Possessed Skills on Marketing Research Success
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    Chapter 6 Impact of Online Food Ordering System and Dinning on Consumers Preference with Special Reference to Bangalore
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    Chapter 7 Green Economy Mechanisms in the Age of Technology and the Circular Economy
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    Chapter 8 Whether Digital or Not, the Future of Innovation and Entrepreneurship
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    Chapter 9 Customer Buying Intention Towards Smart Watches in Urban Bangalore
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    Chapter 10 A Fluid-Thermal-Electric Model Based on Performance Analysis of Semi-transparent Building Integrated Photovoltaic Solar Panels
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    Chapter 11 The Impact of Social Media Influencer Marketing on Purchase Intention in Bahrain
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    Chapter 12 Tomorrow’s Jobs and Artificial Intelligence
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    Chapter 13 Artificial Intelligence and Security Challenges
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    Chapter 14 Modern Services Quality and Its Impact on the Satisfaction of the Trade Shows in Jordan
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    Chapter 15 Artificial Intelligence Application to Reduce Cost and Increase Efficiency in the Medical and Educational Sectors
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    Chapter 16 Data Journalism and Its Applications in Digital Age
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    Chapter 17 Digital Public Relations and Communication Crisis
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    Chapter 18 Employing Applying Big Data Analytics Lifecycle in Uncovering the Factors that Relate to Causing Road Traffic Accidents to Reach Sustainable Smart Cities
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    Chapter 19 The Effects of Leadership Style on Employee Sustainable Behaviour: A Theoretical Perspective
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    Chapter 20 Toward Sustainable Smart Cities: Design and Development of Piezoelectric-Based Footstep Power Generation System
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    Chapter 21 Sustainable Urban Street Design in Jeddah, Saudi Arabia
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    Chapter 22 Green Discourse Analysis on Twitter: Imperatives to Green Product Management in Sustainable Cities (SDG11)
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    Chapter 23 Harnessing Geographic Information System (GIS) by Implementing Building Information Modelling (BIM) to Improve AEC Performance Towards Sustainable Strategic Planning in Setiu, Terengganu, Malaysia
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    Chapter 24 The Role of Contract in Advancing ESG in Construction: A Proposed Framework of ‘Green’ Standard Form of Contract for Use in Green Building Projects in Malaysia
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    Chapter 25 Sustainability of Web Application Security Using Obfuscation: Techniques and Effects
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    Chapter 26 Heritage Buildings Changes and Sustainable Development
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    Chapter 27 Global Crucial Risk Factors Associated Stress Among University Students During Post Covid-19 Pandemic: Empirical Evidence from Asian Country
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    Chapter 28 Factors Influencing Purchase Decisions on Online Sales in Indonesia
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    Chapter 29 Re-Addressing the Notion of Patriarchy in Social and Economic Framework in the Light of Women Empowerment
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    Chapter 30 Development of Asset-Based and Asset-Backed Sukuk Issuance: Case of Malaysia
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    Chapter 31 Role of Colours in Web Banners: A Systematic Review and Future Directions for e-Marketing Sustainability
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    Chapter 32 Relationship of People’s Knowledge, Behavior and Governmental Action Towards Environmental Sustainability
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    Chapter 33 Development of Entrepreneurship in the Tourism and Recreation Sphere: Marketing Research
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    Chapter 34 The Impact of RUPT on Corporate Environmental Responsibility
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    Chapter 35 The Effect of the Characteristics of the Board of Directors and the Audit Committee on Financial Performance: Evidence from Palestine
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    Chapter 36 A Comparative Analysis of Rural and Urban Public Health Infrastructure and Health Outcomes During Pandemic: With Special Reference to Karnataka State
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    Chapter 37 Local Community Readiness to Implement Smart Tourism Destination in Yogyakarta, Indonesia
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    Chapter 38 Open Innovation and Governance Models in Public Sector: A Systematic Literature Review
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    Chapter 39 Corporate Governance in the Digital Era
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    Chapter 40 Environmental, Social, and Governance (ESG) Impact on Firm’s Performance
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    Chapter 41 A Stochastic Model for Cryptocurrencies in Illiquid Markets with Extreme Conditions and Structural Changes
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    Chapter 42 Analysis of the Efficiency, Effectiveness and Productivity of Peruvian Motorcycle Cab Drivers in Times of Covid-19 Pandemic
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    Chapter 43 Investment Awareness in Financial Assets—An Exploration Based on the Equity Traders in Bangalore City
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    Chapter 44 Cost–Benefit Analysis of Fintech Framework Adoption
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    Chapter 45 Financial Technology (Fintech)
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    Chapter 46 Assessing Opportunities and Challenges of FinTech: A Bahrain’s View of Fintech
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    Chapter 47 Toward Sustainable Smart Cities: A New Approach of Solar and Wind Renewable Energy in Agriculture Applications
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    Chapter 48 Digital Transformation Towards Sustainability in Higher Education: A New Approach of Virtual Simulator for Series and Parallel Diodes for a Sustainable Adoption of E-Learning Systems
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    Chapter 49 Toward Sustainable Smart Cities: Smart Water Quality Monitoring System Based on IoT Technology
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    Chapter 50 2019 Novel Coronavirus Disease (Covid-19): Toward a New Design for All-in-One Smart Disinfection System
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    Chapter 51 Modeling of Cutting Forces When End Milling of Ti6Al4V Using Adaptive Neuro-Fuzzy Inference System
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    Chapter 52 Impact of the Pandemic—Covid-19 on Construction Sector in Bahrain
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    Chapter 53 The Role of Technology and Market Accessibility on Financial Market Classification
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    Chapter 54 A Review of the Recent Developments in the Higher Education Sector Globally and in the GCC Region
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    Chapter 55 Intra-Industry Trade Trends in India’s Manufacturing Sector: A Quantitative Analysis
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    Chapter 56 Risk Management of Civil Liability Resulting from Self-Driving Vehicle Accidents
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    Chapter 57 The Impact of Applying Just-In-Time Production System on the Company Performance in Garment Manufacturing Companies in Jordan
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    Chapter 58 Evaluation of Large-Scale Solar Photovoltaic Operating Plant by Using Environmental Impact Screening: A Case Study in Penang Island, Malaysia
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    Chapter 59 Prefabricated Plastic Pavement for High-Traffic and Extreme Weather Conditions
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    Chapter 60 Highlighting The Role of UAE’s Government Policies in Transition Towards “Circular Economy”
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    Chapter 61 A Systematic Literature Review on Mercantilism
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    Chapter 62 Revisiting the Nexus Between Suicides and Economic Indicators: An Empirical Investigation
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    Chapter 63 Dynamics of Sustainable Economic Growth in Emerging Middle Power Economies: Does Institutional Quality Matter?
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    Chapter 64 Land Market in Ukraine: Functioning During the Military State and Its Development Trends
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    Chapter 65 A Study on the Tendencies in the Trade Balance of the Indian Economy
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    Chapter 66 Quality Efficacy Issues in Mangoes: Decoding Retailers Supply Chain
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    Chapter 67 Behavioral Bias as an Instrumental Factor in Investment Decision-An Empirical Analysis
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    Chapter 68 Creating a Sustainable Electric Vehicle Revolution in India
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    Chapter 69 An Overview of Interest Rate Derivatives in Banking Sector—A Comparasion Between Global and Indian Market
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    Chapter 70 Adoption of Mobile Banking Among Rural Customers
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    Chapter 71 Artificial Intelligence and the Decarbonization Challenge
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    Chapter 72 Algorithms Control Contemporary Life
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    Chapter 73 Auditors’ Perceptions in Gulf Countries Towards Using Artificial Intelligence in Audit Process
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    Chapter 74 Accounting Students’ Perceptions on E-Learning During Covid-19 Pandemic: Case Study of Accounting and Financial Students in Gulf University—Bahrain
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    Chapter 75 Factors that Influence the Occupational Safety and Health for Employees as a Part of Human Resource Management Practices a Study on Non-government Organization in Palestine Gaza Strip (UNRWA)
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    Chapter 76 The Impact of Employee Satisfaction, Emotional Intelligence and Organizational Commitment on Marketing Service Quality in Medical Equipment Companies, Bahrain
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    Chapter 77 Study of Mechanical Properties of Friction Welded AISI D2 and AISI 304 Steels
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    Chapter 78 Assessing the Adoption of Key Principles for a Sustainable Lean Interior Design in the Construction Industry: The Case of Bahrain
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    Chapter 79 Characterizing the DNN Impact on Multiuser PD-NOMA System Based Channel Estimation and Power Allocation
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    Chapter 80 Mobile Wireless Sensor Network: Routing Protocols Overview
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    Chapter 81 Perception of Young Consumers Towards Electric Two Wheeler in Bangalore City
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    Chapter 82 Efficacy of Dividend Announcement on Bluechip Pharma Stocks—An Evidence from the Indian Stock Market
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    Chapter 84 Islamic Values Impact on Managerial Autonomy
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    Chapter 85 An Empirical Corroboration on Perceived Facilitations for Training and Affective Organisational Commitment
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    Chapter 86 An Efficiency Analysis of Private Banks in India—A DEA Approach
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    Chapter 87 A Case Study on the Impact of Tourism on the Tribal Life in Vayalada, Calicut, Kerala
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    Chapter 88 Pro-Environmental Behavior of Farmers in the Dieng Plateau Indonesia
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    Chapter 89 Balanced Economic Development: Barometer and Reflections of Economic Progress Concerning the Economies of India and China
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    Chapter 90 Customer Preference Towards E-banking Services Offered by State Bank of India
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    Chapter 91 The Analysis of the Influence of the January Effect and Weekend Effect Phenomenon on Stock Returns of Companies Listed on the JII Index (2017–2019 Period)
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    Chapter 92 Integrated Study of Ethical and Economic Efficiency of Society’s Perception of Corporate Social Responsibility in India
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    Chapter 93 New Trends in the Banking Sector and the Development of E-Banking
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    Chapter 94 The Impact of Economic Globalization Welfare States
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    Chapter 95 The Benefits of Digital Transformation: A Case Study from Finance and Administrative Departments Within the Oil and Gas Industry in the Kingdom of Bahrain
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    Chapter 96 The Relationship Between IT Governance and Firm Performance: A Review of Literature
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    Chapter 97 Carbon Emissions Impact by the Electric-Power Industry
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    Chapter 98 Employee Engagement Concepts, Constructs and Strategies: A Systematic Review of Literature
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    Chapter 99 Board-Level Worker Representation: A Blessing or a Curse?
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    Chapter 100 The Role of Digital Marketing on Tourism Industry in Bahrain
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Title
Artificial Intelligence and Transforming Digital Marketing
Published by
Springer Nature Switzerland, September 2023
DOI 10.1007/978-3-031-35828-9
ISBNs
978-3-03-135827-2, 978-3-03-135828-9
Editors

Hamdan, Allam, Aldhaen, Esra Saleh

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