Transmedia Brand Storytelling
Springer Nature Singapore
Chapter title |
Evaluating Transmedia Brand Storytelling Experiences
|
---|---|
Chapter number | 7 |
Book title |
Transmedia Brand Storytelling
|
Published by |
Palgrave Macmillan, Singapore, January 2023
|
DOI | 10.1007/978-981-99-4001-1_7 |
Book ISBNs |
978-9-81-994000-4, 978-9-81-994001-1
|
Authors |
Sutherland, Karen E., Barker, Richie |
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 33% |
Unknown | 2 | 67% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 33% |
Unknown | 2 | 67% |