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Transmedia Brand Storytelling

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Transmedia Brand Storytelling
Springer Nature Singapore

Table of Contents

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    Book Overview
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    Chapter 1 Transmedia Brand Storytelling—Immersive Campaign Experiences from Theory to Practice
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    Chapter 2 What is Transmedia Brand Storytelling?
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    Chapter 3 The Creative Logic of Transmedia Brand Storytelling
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    Chapter 4 Practitioner Perceptions of Transmedia Brand Storytelling
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    Chapter 5 Planning and Creating Transmedia Storytelling Projects
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    Chapter 6 Audience Participation and “Learning” Transmedia Storytelling
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    Chapter 7 Evaluating Transmedia Brand Storytelling Experiences
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    Chapter 8 Case Study One: SickKids Airbnb (Canada)
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    Chapter 9 Case Study Two: VFR Campaign—Wander Geelong and the Bellarine (Australia)
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    Chapter 10 Case Study Three— Sachin: A Billion Dreams (India)
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    Chapter 11 Case Study Four: Airbnb Wall and Chain (United States of America)
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    Chapter 12 The Future of Transmedia Brand Storytelling and a Model for Practice
Attention for Chapter 1: Transmedia Brand Storytelling—Immersive Campaign Experiences from Theory to Practice
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Chapter title
Transmedia Brand Storytelling—Immersive Campaign Experiences from Theory to Practice
Chapter number 1
Book title
Transmedia Brand Storytelling
Published by
Palgrave Macmillan, Singapore, January 2023
DOI 10.1007/978-981-99-4001-1_1
Book ISBNs
978-9-81-994000-4, 978-9-81-994001-1
Authors

Sutherland, Karen E., Barker, Richie

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