Marketing and Smart Technologies
Springer Nature Singapore
Chapter title |
Strategic Cultural Management and Trend Studies: A Contribution for Articulations in Branding and Strategic Communication
|
---|---|
Chapter number | 16 |
Book title |
Marketing and Smart Technologies
|
Published by |
Springer, Singapore, January 2024
|
DOI | 10.1007/978-981-99-0333-7_16 |
Book ISBNs |
978-9-81-990332-0, 978-9-81-990333-7
|
Authors |
Gomes, Nelson Pinheiro, Cantú, William Afonso |
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 1 | 20% |
Unknown | 4 | 80% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 20% |
Unknown | 4 | 80% |