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Marketing and Smart Technologies

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Cover of 'Marketing and Smart Technologies'

Table of Contents

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    Book Overview
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    Chapter 1 Computer-Generated Imagery Influencer Marketing—Which Ends of the Continuum Will Prevail? Humans or Avatars?
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    Chapter 2 The AI Evolution in Marketing and Sales: How Social Design Thinking Techniques Can Boost Long-Term AI Strategies in Companies and Regions
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    Chapter 3 Creating a Well-being Index for a Company Using Customer Sentiment Analysis
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    Chapter 4 Alexa, Give Me a Hand…On GenZ’ Smart Speaker Acceptance in a Retail Environment
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    Chapter 5 Human Talent Management to Increase Productivity: Case Study EQUATOROSES EQR
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    Chapter 6 Data Anonymization: Techniques and Models
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    Chapter 7 Performance Evaluation Between HarperDB, Mongo DB and PostgreSQL
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    Chapter 8 How Much Are Our Customers Worth? Investigating the Ease of Use and Usefulness of Data Coopetition for SME
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    Chapter 9 Impact of SARS-COV2 on University Students. A Socio-economic Resilience and Emotional Intelligence Approach
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    Chapter 10 Subscription Retailing Research Evolution Analysis Using Bibliometric Indicators and Content Analysis
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    Chapter 11 Kappa Matching Groups to Remove Subjectivity from Experimental Observations
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    Chapter 12 Families of ROC Curves Are Applied to the Methods of Comparison of Emotional Analysis Results
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    Chapter 13 Impact of Personal and Contextual Factors on Food Decision-Making
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    Chapter 14 Dominant Communication Strategies and Digital Platforms for Personal Brand Management in the “Post-pandemic” Job Market
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    Chapter 15 The Role of Online and Offline Consumer Experience on Word of Mouth, Satisfaction and Brand Love
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    Chapter 16 Strategic Cultural Management and Trend Studies: A Contribution for Articulations in Branding and Strategic Communication
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    Chapter 17 Understand Fashion Consumer Profile Sustainable Textile in Portugal—Sustainable Makers Marketplace Case Study
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    Chapter 18 The Transformation of the Ecuadorian Private Television RTU: Marketing Strategies and COVID-19
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    Chapter 19 Netflix: Comparison of the Impact of Social Media Content on Social Media Engagement Behaviour Between Followers of the Series and the Platform
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    Chapter 20 Organizational Communication: How to Engage Internal Communication in a B2B Case Study
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    Chapter 21 Does Your Business TikTok? Genuineness, Proximity to Customers and International Expansion with Short Video Marketing
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    Chapter 22 Digital Storytelling Impact on Consumer Engagement
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    Chapter 23 Environmental Sustainability and Sports Management: A Review of Marketing Contributions and Discussion of Future Research Opportunities
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    Chapter 24 Green Perceived Value in the Brand-Consumer Relationship: An Empirical Study of Its Determinants in Managing Global Brands
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    Chapter 25 Expert Systems for Marketing Decision Support—The Case of the Portuguese Mountain Olive Oil
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    Chapter 26 Development of a Conceptual Framework for Hybrid Car Adoption in Bangladesh
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    Chapter 27 Marketing Strategies and Sales: Key Factors for Positioning and Growth in the Market
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    Chapter 28 The Bibliometric Commingling of Metaverse and Non-fungible Tokens in Marketing
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    Chapter 29 A Systematic Review on the Customer Journey Between Two Worlds: Reality and Immersive World
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    Chapter 30 Two Sides of a Pale Colour: Difference in Attractiveness of a Colour and Product Design Colour for Consumers
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    Chapter 31 Why Do We Buy Things that We Don’t Need: Reflections from Neuropsychology
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    Chapter 32 Inclusive Advertising Analyzing Commercial Spots Out of Advertising Campaigns from Mexico, Argentina, and Ecuador
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    Chapter 33 Changing Purchase Intentions Toward Bread and Pastry Products as an Example of Ephemeral Aroma Marketing
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    Chapter 34 Strawberry Fragaria Cultivation in the Municipality of Sibaté, Cundinamarca. Characterization of the Production and Marketing System to Incorporate
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    Chapter 35 Digital Nomads: Who They Are and What They Want from the Destinations?
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    Chapter 36 Quality Factors for Agritouristic Websites—Comparative Study of Measurement Methods
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    Chapter 37 The Importance of Technology and Digital Media to Promote Tourism Destinations: A Conceptual Review
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    Chapter 38 Perspective of Conscious Tourism from the Point of View of Domestic Tourism in the City of Quito Ecuador
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    Chapter 39 Technology Watch Applied to Tourism Marketing, Commercialization and Sales
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    Chapter 40 Sustainable Tourism e-Communication Impact on Tourism Behavior
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    Chapter 41 A Systematic Literature Review on Accessible Tourism and Marketing Strategies: Where Do We Stand
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    Chapter 42 Operationalizing Business Intelligence for Local Level Tourism Destination Performance
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    Chapter 43 Virtual Reality as a Learning Mechanism: Experiences in Marketing
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    Chapter 44 Virtual Tours of Museums to Promote Tourism
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    Chapter 45 Review for Augmented Reality Shopping Application for Mobile Systems
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    Chapter 46 Is There a Market for Digital Travel? Travellers’ Views on Digital Travel and Willingness to Pay
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    Chapter 47 Virtual Reality in E-commerce: Brief Review of Current State
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    Chapter 48 Mobile Educational Resources in the Teaching–Learning Process of Inorganic Chemistry Nomenclature
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    Chapter 49 Augmented Reality Application for the Clothing Consumer in an Emergency Context
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    Chapter 50 Development of a Model for the Construction of Corporate Manuals with QR Codes
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Title
Marketing and Smart Technologies
Published by
Springer Nature Singapore, June 2023
DOI 10.1007/978-981-99-0333-7
ISBNs
978-9-81-990332-0, 978-9-81-990333-7
Editors

Reis, José Luís, Del Rio Araujo, Marisa, Reis, Luís Paulo, dos Santos, José Paulo Marques

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