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Mendeley readers
Chapter title |
Does Your Business TikTok? Genuineness, Proximity to Customers and International Expansion with Short Video Marketing
|
---|---|
Chapter number | 21 |
Book title |
Marketing and Smart Technologies
|
Published by |
Springer, Singapore, January 2024
|
DOI | 10.1007/978-981-99-0333-7_21 |
Book ISBNs |
978-9-81-990332-0, 978-9-81-990333-7
|
Authors |
Jennings, Eliza, Santos, Fernando Pinto, Marques, Ana Paula |
Mendeley readers
The data shown below were compiled from readership statistics for 13 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 13 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 2 | 15% |
Professor | 2 | 15% |
Student > Doctoral Student | 1 | 8% |
Unknown | 8 | 62% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 2 | 15% |
Business, Management and Accounting | 2 | 15% |
Psychology | 1 | 8% |
Unknown | 8 | 62% |