Marketing and Smart Technologies
Springer Nature Singapore
Chapter title |
Netflix: Comparison of the Impact of Social Media Content on Social Media Engagement Behaviour Between Followers of the Series and the Platform
|
---|---|
Chapter number | 19 |
Book title |
Marketing and Smart Technologies
|
Published by |
Springer, Singapore, January 2024
|
DOI | 10.1007/978-981-99-0333-7_19 |
Book ISBNs |
978-9-81-990332-0, 978-9-81-990333-7
|
Authors |
Rumaldo-Calderón, Camila, Tupayachi-Torres, Yerko, Lodeiros-Zubiria, Manuel Luis |
Country | Count | As % |
---|---|---|
Unknown | 10 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 10% |
Student > Ph. D. Student | 1 | 10% |
Student > Master | 1 | 10% |
Unknown | 7 | 70% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 10% |
Business, Management and Accounting | 1 | 10% |
Social Sciences | 1 | 10% |
Unknown | 7 | 70% |