Fashion Communication in the Digital Age

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Fashion Communication in the Digital Age

Springer Nature Switzerland

Table of Contents

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Book Overview
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Chapter 1 The Power of Consumers on Social Media: A Case Study of Balenciaga’s Crisis Communication
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Chapter 9 The Perks of Being Digital. Nikeland : A Case Study
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Chapter 24 Fashion Film and OBC (Online Brand Community): The Co-authoring Dynamics
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Chapter 27 When Shoe Heritage is on Display

Attention for Chapter 24: Fashion Film and OBC (Online Brand Community): The Co-authoring Dynamics

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“Let’s Fashion Fiction!” Fashion Designers as Speculators, Alternative Present and Possible Future with Speculative Design

Book chapter in Lecture Notes in Computer Science (June 2024)

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