Fashion Communication in the Digital Age
Springer Nature Switzerland
Chapter title |
The Power of Consumers on Social Media: A Case Study of Balenciaga’s Crisis Communication
|
---|---|
Chapter number | 1 |
Book title |
Fashion Communication in the Digital Age
|
Published in |
Springer Proceedings in Business and Economics, January 2023
|
DOI | 10.1007/978-3-031-38541-4_1 |
Book ISBNs |
978-3-03-138540-7, 978-3-03-138541-4
|
Authors |
Gárgoles, Paula, Ambás, Gabriela |
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Type | Count | As % |
---|---|---|
Members of the public | 2 | 100% |
Country | Count | As % |
---|---|---|
Unknown | 21 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 3 | 14% |
Student > Ph. D. Student | 2 | 10% |
Lecturer | 2 | 10% |
Unknown | 14 | 67% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 3 | 14% |
Social Sciences | 2 | 10% |
Arts and Humanities | 1 | 5% |
Philosophy | 1 | 5% |
Unknown | 14 | 67% |