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Fashion Communication in the Digital Age

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Fashion Communication in the Digital Age
Springer Nature Switzerland

Table of Contents

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    Book Overview
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    Chapter 1 The Power of Consumers on Social Media: A Case Study of Balenciaga’s Crisis Communication
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    Chapter 9 The Perks of Being Digital. Nikeland : A Case Study
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    Chapter 24 Fashion Film and OBC (Online Brand Community): The Co-authoring Dynamics
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    Chapter 27 When Shoe Heritage is on Display
Attention for Chapter 27: When Shoe Heritage is on Display
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