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Chapter title |
The Impact of Gender and Visual Presentation of Advertising on User Experience in Mobile Shopping Apps
|
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Chapter number | 24 |
Book title |
HCI in Business, Government and Organizations
|
Published by |
Springer, Cham, January 2023
|
DOI | 10.1007/978-3-031-35969-9_24 |
Book ISBNs |
978-3-03-135968-2, 978-3-03-135969-9
|
Authors |
Cao, Yan, Zhai, Weimin, Zhai, Weiren |