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Content Marketing in der Praxis

Overview of attention for book
Attention for Chapter 1: Grundlagen des Content Marketing
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12 Mendeley
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Chapter title
Grundlagen des Content Marketing
Chapter number 1
Book title
Content Marketing in der Praxis
Published by
Springer Gabler, Wiesbaden, January 2017
DOI 10.1007/978-3-658-13883-7_1
Book ISBNs
978-3-65-813882-0, 978-3-65-813883-7
Authors

Claudia Hilker, Hilker, Claudia

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 12 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 12 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 7 58%
Student > Bachelor 2 17%
Other 1 8%
Student > Ph. D. Student 1 8%
Unknown 1 8%
Readers by discipline Count As %
Business, Management and Accounting 7 58%
Economics, Econometrics and Finance 1 8%
Engineering 1 8%
Unknown 3 25%