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Content Marketing in der Praxis

Overview of attention for book
Attention for Chapter 2: Content-Marketing-Strategien
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46 Mendeley
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Chapter title
Content-Marketing-Strategien
Chapter number 2
Book title
Content Marketing in der Praxis
Published by
Springer Gabler, Wiesbaden, January 2017
DOI 10.1007/978-3-658-13883-7_2
Book ISBNs
978-3-65-813882-0, 978-3-65-813883-7
Authors

Claudia Hilker, Hilker, Claudia

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 46 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United Kingdom 1 2%
Unknown 45 98%

Demographic breakdown

Readers by professional status Count As %
Student > Master 7 15%
Student > Bachelor 7 15%
Lecturer 3 7%
Student > Ph. D. Student 3 7%
Student > Doctoral Student 1 2%
Other 4 9%
Unknown 21 46%
Readers by discipline Count As %
Business, Management and Accounting 11 24%
Economics, Econometrics and Finance 4 9%
Engineering 2 4%
Computer Science 2 4%
Mathematics 1 2%
Other 5 11%
Unknown 21 46%