Academy of International Business (AIB),
Featured in the Just Off the Press section in the AIB Newsletter (Q1, 2017), "Language in International Business: Developing a…
Language in International Business
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 Introduction
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Altmetric BadgeChapter 2 Methodological Considerations in Cross-national Consumer Research
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Altmetric BadgeChapter 3 Cross-cultural Interaction: The International Comparison Fallacy?
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Altmetric BadgeChapter 4 The Multinational Corporation as a Multilingual Community: Language and Organization in a Global Context
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Altmetric BadgeChapter 5 Language Policies and Practices in Wholly Owned Foreign Subsidiaries: A Recontextualization Perspective
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Altmetric BadgeChapter 6 The Multifaceted Role of Language in International Business: Unpacking the Forms, Functions and Features of a Critical Challenge to MNC Theory and Performance
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Altmetric BadgeChapter 7 Re-considering Language within a Cosmopolitan Understanding: Toward a Multilingual Franca Approach in International Business Studies
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Altmetric BadgeChapter 8 Linguistic Gender Marking and Its International Business Ramifications
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Altmetric BadgeChapter 9 Why and How Does Shared Language Affect Subsidiary Knowledge Inflows? A Social Identity Perspective
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Altmetric BadgeChapter 10 Fit, Misfit, and beyond Fit: Relational Metaphors and Semantic Fit in International Joint Ventures
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Altmetric BadgeChapter 11 Conclusion
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About this Attention Score
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In the top 25% of all research outputs scored by Altmetric
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Good Attention Score compared to outputs of the same age (74th percentile)
Citations
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