Chapter 1 Introduction

Chapter 2 Methodological Considerations in Cross-national Consumer Research

Chapter 3 Cross-cultural Interaction: The International Comparison Fallacy?

Chapter 4 The Multinational Corporation as a Multilingual Community: Language and Organization in a Global Context

Chapter 5 Language Policies and Practices in Wholly Owned Foreign Subsidiaries: A Recontextualization Perspective

Chapter 6 The Multifaceted Role of Language in International Business: Unpacking the Forms, Functions and Features of a Critical Challenge to MNC Theory and Performance

Chapter 7 Re-considering Language within a Cosmopolitan Understanding: Toward a Multilingual Franca Approach in International Business Studies

Chapter 8 Linguistic Gender Marking and Its International Business Ramifications

Chapter 9 Why and How Does Shared Language Affect Subsidiary Knowledge Inflows? A Social Identity Perspective

Chapter 11 Conclusion