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Language in International Business

Overview of attention for book
Cover of 'Language in International Business'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Methodological Considerations in Cross-national Consumer Research
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    Chapter 3 Cross-cultural Interaction: The International Comparison Fallacy?
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    Chapter 4 The Multinational Corporation as a Multilingual Community: Language and Organization in a Global Context
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    Chapter 5 Language Policies and Practices in Wholly Owned Foreign Subsidiaries: A Recontextualization Perspective
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    Chapter 6 The Multifaceted Role of Language in International Business: Unpacking the Forms, Functions and Features of a Critical Challenge to MNC Theory and Performance
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    Chapter 7 Re-considering Language within a Cosmopolitan Understanding: Toward a Multilingual Franca Approach in International Business Studies
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    Chapter 8 Linguistic Gender Marking and Its International Business Ramifications
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    Chapter 9 Why and How Does Shared Language Affect Subsidiary Knowledge Inflows? A Social Identity Perspective
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    Chapter 10 Fit, Misfit, and beyond Fit: Relational Metaphors and Semantic Fit in International Joint Ventures
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    Chapter 11 Conclusion
Attention for Chapter 2: Methodological Considerations in Cross-national Consumer Research
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