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Consumer Behavior

Overview of attention for book
Cover of 'Consumer Behavior'

Table of Contents

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    Book Overview
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    Chapter 1 Consumer and Behavior
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    Chapter 2 Consumer Behavior Research
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    Chapter 3 Motivation
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    Chapter 4 Emotion
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    Chapter 5 Cognition
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    Chapter 6 Attitude
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    Chapter 7 Decision
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    Chapter 8 Interindividual Differences
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    Chapter 9 Social Environment
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    Chapter 10 Physical Environment
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    Chapter 11 Media Environment
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    Chapter 12 Changing Consumer Behavior
Attention for Chapter 7: Decision
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