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| Chapter title |
Motivation
|
|---|---|
| Chapter number | 3 |
| Book title |
Consumer Behavior
|
| Published by |
Springer, Wiesbaden, January 2023
|
| DOI | 10.1007/978-3-658-39476-9_3 |
| Book ISBNs |
978-3-65-839475-2, 978-3-65-839476-9
|
| Authors |
Hoffmann, Stefan, Akbar, Payam |