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Mendeley readers
Chapter title |
Zum Verhältnis von Überzeugungen, Einstellungen, Absichten und Verhalten: Belief, Attitude, Intention and Behavior von Fishbein und Ajzen
|
---|---|
Chapter number | 12 |
Book title |
Schlüsselwerke der Werbeforschung
|
Published by |
Springer VS, Wiesbaden, January 2022
|
DOI | 10.1007/978-3-658-36508-0_12 |
Book ISBNs |
978-3-65-836507-3, 978-3-65-836508-0
|
Authors |
Koinig, Isabell, Diehl, Sandra |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 20% |
Student > Postgraduate | 1 | 20% |
Unknown | 3 | 60% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 20% |
Business, Management and Accounting | 1 | 20% |
Unknown | 3 | 60% |