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Chapter title |
„It’s the Propaganda, stupid!“ Die Entdeckung der Werbewirkung aus kultursemiotischer Perspektive: Decoding Advertisements von Williamson
|
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Chapter number | 23 |
Book title |
Schlüsselwerke der Werbeforschung
|
Published by |
Springer VS, Wiesbaden, January 2022
|
DOI | 10.1007/978-3-658-36508-0_23 |
Book ISBNs |
978-3-65-836507-3, 978-3-65-836508-0
|
Authors |
Goetz, Miriam |