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Chapter title |
Digital Branding im Premiumsegment – Luxusmarken digital vermarkten
|
---|---|
Chapter number | 16 |
Book title |
Digitales Management und Marketing
|
Published by |
Springer Gabler, Wiesbaden, January 2021
|
DOI | 10.1007/978-3-658-33731-5_16 |
Book ISBNs |
978-3-65-833730-8, 978-3-65-833731-5
|
Authors |
Müller, Dario |