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Chapter title |
Impact of AI on the Digital Sales Funnel in E-Commerce
|
---|---|
Chapter number | 23 |
Book title |
Digitales Management und Marketing
|
Published by |
Springer Gabler, Wiesbaden, November 2021
|
DOI | 10.1007/978-3-658-33731-5_23 |
Book ISBNs |
978-3-65-833730-8, 978-3-65-833731-5
|
Authors |
Stefan Detscher, Mona Stoll, Detscher, Stefan, Stoll, Mona |