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Chapter title |
Introducing the Concept of Brand Appropriation Through Optics Wars
|
---|---|
Chapter number | 11 |
Book title |
Advances in National Brand and Private Label Marketing
|
Published by |
Springer, Cham, January 2022
|
DOI | 10.1007/978-3-031-06581-1_11 |
Book ISBNs |
978-3-03-106580-4, 978-3-03-106581-1
|
Authors |
Lajante, Mathieu, Ladhari, Riadh |