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Advances in National Brand and Private Label Marketing

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Cover of 'Advances in National Brand and Private Label Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 Does Consumer Involvement in PLBs of Retail Food Affect Development?
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    Chapter 2 Why do Indian Women Use Skin Lightening Creams to (Re)construct Their Personhood Identity? An Exploratory Study of Skin Colour, Social Acceptance and Brand Responsibility
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    Chapter 3 The Forgotten Effects Theory in the Case of Consumer Decision Making in the City of Barcelona
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    Chapter 4 Omnichannel Customer Journeys – Fragments of a Never-Ending Story?
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    Chapter 5 Consumers’ Attitudes and Purchases in Online Versus Offline Grocery Shopping
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    Chapter 6 National Brand’s Incentive to Offer Premium Private Labels
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    Chapter 7 Private Label Consumer Purchasing Habits
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    Chapter 8 The Profitability of Store Brand Introductions by E-commerce Platforms Selling Competing National Brands
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    Chapter 9 Price-Quality Relationships for Products with and Without Private Labels
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    Chapter 10 Private Label vs Leading National Brand in the Online Grocery Retail Setting
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    Chapter 11 Introducing the Concept of Brand Appropriation Through Optics Wars
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    Chapter 12 Brand Purpose as the Next Marketing Paradigm
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    Chapter 13 The Illusion of Brand Control: An Integrative Review
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    Chapter 14 The Economic Evaluation of the Brand in Insurance Companies
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    Chapter 15 The Moderating Effect of Store Image on the Relationship Between Private Label Naming Strategy and Perceived Risk
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    Chapter 16 Metaverse Marketing for Community Development: Revitalization of Traditional Industrial Sectors in Thailand
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    Chapter 17 Innovating in Design and Packaging: Implications for the Environment
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    Chapter 18 AI, Neuro- and Smart-Retail and Employees’ Comfort: Joint Technologies of Transformative Service Research
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    Chapter 19 The Examination of Tech Disruptions’ Patterns on the Consumer Journey
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    Chapter 20 Emerging Trends in Retailing and Consumption Patterns
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    Chapter 21 Order Fulfilment Options and Omni-channel Retailer Performance During the Pandemic
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    Chapter 22 Impact of CSR Communication on Brand Business and Social Values
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    Chapter 23 Roles and Implications of Marketing Communications in Retail Settings: A Systematic Review
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Title
Advances in National Brand and Private Label Marketing
Published by
Springer International Publishing, June 2022
DOI 10.1007/978-3-031-06581-1
ISBNs
978-3-03-106580-4, 978-3-03-106581-1
Editors

Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Ieva, Marco

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