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Mendeley readers
Chapter title |
The Power of Neuromarketing: Taking Luxury Fashion Marketing in Southeast Asia Markets to a Whole New Level
|
---|---|
Chapter number | 4 |
Book title |
Fashion Marketing in Emerging Economies Volume II
|
Published by |
Palgrave Macmillan, Cham, January 2023
|
DOI | 10.1007/978-3-031-07078-5_4 |
Book ISBNs |
978-3-03-107077-8, 978-3-03-107078-5
|
Authors |
Ala, Mamun, Nair, Sumesh, Rasul, Tareq |
Mendeley readers
The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 10 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Researcher | 2 | 20% |
Student > Ph. D. Student | 1 | 10% |
Unknown | 7 | 70% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 20% |
Materials Science | 1 | 10% |
Unknown | 7 | 70% |