Key Marketing Concepts
Macmillan Education UK
Chapter title |
Channel Strategy
|
---|---|
Chapter number | 35 |
Book title |
Key Marketing Concepts
|
Published by |
Macmillan Education UK, January 1995
|
DOI | 10.1007/978-1-349-13877-7_35 |
Book ISBNs |
978-0-333-64563-5, 978-1-349-13877-7
|
Authors |
Mike Meldrum, Malcolm McDonald |