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Timeline
Chapter title |
Constructing a Swot
|
---|---|
Chapter number | 16 |
Book title |
Key Marketing Concepts
|
Published by |
Macmillan Education UK, January 1995
|
DOI | 10.1007/978-1-349-13877-7_16 |
Book ISBNs |
978-0-333-64563-5, 978-1-349-13877-7
|
Authors |
Mike Meldrum, Malcolm McDonald |