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Serving the Customer

Overview of attention for book
Cover of 'Serving the Customer'

Table of Contents

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    Book Overview
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    Chapter 1 Service Marketing and the Institutionalization of Cocreation
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    Chapter 2 The Role of Value-In-Use for Selling E-Services
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    Chapter 3 50 Ways to Serve the Customer—A Curated List of Songs About Service
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    Chapter 4 Negotiating the Sale of Knowledge-Intensive Business Service Projects
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    Chapter 5 Reflections on Frank Jacob’s Contributions to the Literature on Intercultural Business Negotiations
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    Chapter 6 B2B Marketing Theory, Institutional Economics and Austrian Economics on the Business Relationship in Light of Relationality and Organizationality
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    Chapter 7 Bringing Industrial Software to Market: Managerial Challenges and an Agenda for Future Research
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    Chapter 8 Demand Forecasting Methods and the Potential of Machine Learning in the FMCG Retail Industry
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    Chapter 9 Autonomous Consumer Business
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    Chapter 10 Inside the Heart of Neuromarketing: A Comparison of Selected Studies and Look into the Effects of Product Role on the Human Brain
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    Chapter 11 Using NPS Open-Text Responses to Uncover the Voice-Of-The-Customer
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    Chapter 12 Demanded and Imparted Sales Competencies – Triangulating Insights from the Field
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    Chapter 13 How an Advertising Man Became a GDP Critic
Attention for Chapter 8: Demand Forecasting Methods and the Potential of Machine Learning in the FMCG Retail Industry
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Readers on

mendeley
11 Mendeley
Summary
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Chapter title
Demand Forecasting Methods and the Potential of Machine Learning in the FMCG Retail Industry
Chapter number 8
Book title
Serving the Customer
Published by
Springer, Wiesbaden, January 2023
DOI 10.1007/978-3-658-39072-3_8
Book ISBNs
978-3-65-839071-6, 978-3-65-839072-3
Authors

Aichner, Thomas, Santa, Valentin

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 11 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 2 18%
Lecturer 1 9%
Unknown 8 73%
Readers by discipline Count As %
Business, Management and Accounting 1 9%
Economics, Econometrics and Finance 1 9%
Unknown 9 82%

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