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Serving the Customer

Overview of attention for book
Cover of 'Serving the Customer'

Table of Contents

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    Book Overview
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    Chapter 1 Service Marketing and the Institutionalization of Cocreation
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    Chapter 2 The Role of Value-In-Use for Selling E-Services
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    Chapter 3 50 Ways to Serve the Customer—A Curated List of Songs About Service
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    Chapter 4 Negotiating the Sale of Knowledge-Intensive Business Service Projects
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    Chapter 5 Reflections on Frank Jacob’s Contributions to the Literature on Intercultural Business Negotiations
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    Chapter 6 B2B Marketing Theory, Institutional Economics and Austrian Economics on the Business Relationship in Light of Relationality and Organizationality
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    Chapter 7 Bringing Industrial Software to Market: Managerial Challenges and an Agenda for Future Research
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    Chapter 8 Demand Forecasting Methods and the Potential of Machine Learning in the FMCG Retail Industry
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    Chapter 9 Autonomous Consumer Business
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    Chapter 10 Inside the Heart of Neuromarketing: A Comparison of Selected Studies and Look into the Effects of Product Role on the Human Brain
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    Chapter 11 Using NPS Open-Text Responses to Uncover the Voice-Of-The-Customer
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    Chapter 12 Demanded and Imparted Sales Competencies – Triangulating Insights from the Field
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    Chapter 13 How an Advertising Man Became a GDP Critic
Attention for Chapter 1: Service Marketing and the Institutionalization of Cocreation
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2 Mendeley
Summary
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Chapter title
Service Marketing and the Institutionalization of Cocreation
Chapter number 1
Book title
Serving the Customer
Published by
Springer, Wiesbaden, January 2023
DOI 10.1007/978-3-658-39072-3_1
Book ISBNs
978-3-65-839071-6, 978-3-65-839072-3
Authors

Ehret, Michael, Olanyian, Rotimi

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 2 100%

Demographic breakdown

Readers by professional status Count As %
Professor 1 50%
Unknown 1 50%
Readers by discipline Count As %
Business, Management and Accounting 1 50%
Unknown 1 50%

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