You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
X Demographics
Mendeley readers
| Chapter title |
Inside the Heart of Neuromarketing: A Comparison of Selected Studies and Look into the Effects of Product Role on the Human Brain
|
|---|---|
| Chapter number | 10 |
| Book title |
Serving the Customer
|
| Published by |
Springer, Wiesbaden, January 2023
|
| DOI | 10.1007/978-3-658-39072-3_10 |
| Book ISBNs |
978-3-65-839071-6, 978-3-65-839072-3
|
| Authors |
Nikolitsch, Jane, Aichner, Thomas, Da Ros, Laura |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Spain | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 7 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Unspecified | 1 | 14% |
| Student > Ph. D. Student | 1 | 14% |
| Researcher | 1 | 14% |
| Unknown | 4 | 57% |
| Readers by discipline | Count | As % |
|---|---|---|
| Unspecified | 1 | 14% |
| Business, Management and Accounting | 1 | 14% |
| Social Sciences | 1 | 14% |
| Unknown | 4 | 57% |