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Chapter title |
The Environment of Web 2.0 as a Relational Factor in the Use of Loyalty-Raising Parameters Within the University Environment
|
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Chapter number | 59 |
Book title |
Media and Metamedia Management
|
Published by |
Springer International Publishing, November 2016
|
DOI | 10.1007/978-3-319-46068-0_59 |
Book ISBNs |
978-3-31-946066-6, 978-3-31-946068-0
|
Authors |
José Rodríguez Terceño, Juan Enrique Gonzálvez Vallés, David Caldevilla Domínguez |
Editors |
Francisco Campos Freire, Xosé Rúas Araújo, Valentín Alejandro Martínez Fernández, Xosé López García |