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Mendeley readers
Chapter title |
New Digital Metrics in Marketing: A Comparative Study on Social Media Use
|
---|---|
Chapter number | 45 |
Book title |
Media and Metamedia Management
|
Published by |
Springer International Publishing, November 2016
|
DOI | 10.1007/978-3-319-46068-0_45 |
Book ISBNs |
978-3-31-946066-6, 978-3-31-946068-0
|
Authors |
Joan Francesc Fondevila Gascón, Pedro Mir Bernal, Eva Santana López, Josep Rom Rodríguez |
Editors |
Francisco Campos Freire, Xosé Rúas Araújo, Valentín Alejandro Martínez Fernández, Xosé López García |
Mendeley readers
The data shown below were compiled from readership statistics for 27 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Brazil | 1 | 4% |
Unknown | 26 | 96% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 5 | 19% |
Student > Bachelor | 4 | 15% |
Researcher | 3 | 11% |
Student > Ph. D. Student | 2 | 7% |
Student > Doctoral Student | 1 | 4% |
Other | 3 | 11% |
Unknown | 9 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 3 | 11% |
Computer Science | 3 | 11% |
Business, Management and Accounting | 3 | 11% |
Arts and Humanities | 2 | 7% |
Economics, Econometrics and Finance | 2 | 7% |
Other | 4 | 15% |
Unknown | 10 | 37% |