You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
How Important are Other Factors in Understanding Consumers’ Responses to Food Promotion?
|
|---|---|
| Chapter number | 7 |
| Book title |
Food Advertising
|
| Published by |
Springer International Publishing, November 2016
|
| DOI | 10.1007/978-3-319-40706-7_7 |
| Book ISBNs |
978-3-31-940705-0, 978-3-31-940706-7
|
| Authors |
Barrie Gunter |