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Food Advertising

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Cover of 'Food Advertising'

Table of Contents

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    Book Overview
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    Chapter 1 What are the Concerns about Food Advertising?
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    Chapter 2 What is the Balance of Evidence for the Effects of Food Advertising?
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    Chapter 3 What is the Potential for Exposure to Food Advertising?
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    Chapter 4 Food Advertising: Informative, Misleading or Deceptive?
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    Chapter 5 Does Food Advertising Influence People’s Food Preferences?
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    Chapter 6 Does Food Advertising Affect People’s Health and Well-Being?
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    Chapter 7 How Important are Other Factors in Understanding Consumers’ Responses to Food Promotion?
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    Chapter 8 What Regulatory Challenges Does Food Advertising Present?
Attention for Chapter 4: Food Advertising: Informative, Misleading or Deceptive?
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Chapter title
Food Advertising: Informative, Misleading or Deceptive?
Chapter number 4
Book title
Food Advertising
Published by
Springer International Publishing, November 2016
DOI 10.1007/978-3-319-40706-7_4
Book ISBNs
978-3-31-940705-0, 978-3-31-940706-7
Authors

Barrie Gunter

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