You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Ungenutzte Potenziale: Kundenservicedaten in der Marktforschung nutzen
|
|---|---|
| Chapter number | 17 |
| Book title |
Marktforschung der Zukunft - Mensch oder Maschine?
|
| Published by |
Springer Gabler, Wiesbaden, January 2016
|
| DOI | 10.1007/978-3-658-14539-2_17 |
| Book ISBNs |
978-3-65-812364-2, 978-3-65-814539-2
|
| Authors |
Michael Scharf |