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| Chapter title |
Renaissance der Psychologie im Marketing: ein Plädoyer
|
|---|---|
| Chapter number | 8 |
| Book title |
Marktforschung der Zukunft - Mensch oder Maschine?
|
| Published by |
Springer Gabler, Wiesbaden, January 2016
|
| DOI | 10.1007/978-3-658-14539-2_8 |
| Book ISBNs |
978-3-65-812364-2, 978-3-65-814539-2
|
| Authors |
Michael Pusler |