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Basiswissen Marketing

Overview of attention for book
Cover of 'Basiswissen Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 Fachbegriffe des Marketings und Einordnung des Marketings im Unternehmen
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    Chapter 2 Marketing als Prozess
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    Chapter 3 Strategisches Marketing
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    Chapter 4 Kaufverhalten und Kaufentscheidung
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    Chapter 5 Marktforschung
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    Chapter 6 Relationship-Marketing Relationship-Marketing
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    Chapter 7 Marketinginstrumente Marketinginstrumente
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    Chapter 8 Irrationales Verbraucherverhalten Irrationales Verbraucherverhalten
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    Chapter 9 Marketingstrategie Marketingstrategie
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    Chapter 10 Internationales Marketing Internationales Marketing
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    Chapter 11 Online-Marketing Online-Marketing
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    Chapter 12 Querdenken Querdenken
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    Chapter 13 Spannungsfelder Spannungsfelder im Unternehmen und gesetzliche Vorgaben
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    Chapter 14 Lösungen zu den Übungen
Attention for Chapter 6: Relationship-Marketing Relationship-Marketing
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