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| Chapter title |
Querdenken Querdenken
|
|---|---|
| Chapter number | 12 |
| Book title |
Basiswissen Marketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2016
|
| DOI | 10.1007/978-3-658-12380-2_12 |
| Book ISBNs |
978-3-65-812379-6, 978-3-65-812380-2
|
| Authors |
Gerd-Inno Spindler |