Information and Communication Technologies in Tourism 2022
Springer International Publishing
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Mendeley readers
| Chapter title |
Beyond Influencer Credibility: The Power of Content and Parasocial Relationship on Processing Social Media Influencer Destination Marketing Campaigns
|
|---|---|
| Chapter number | 11 |
| Book title |
Information and Communication Technologies in Tourism 2022
|
| Published by |
Springer, Cham, January 2022
|
| DOI | 10.1007/978-3-030-94751-4_11 |
| Book ISBNs |
978-3-03-094750-7, 978-3-03-094751-4
|
| Authors |
Ong, Yi Xuan, Sun, Tao, Ito, Naoya |
Mendeley readers
The data shown below were compiled from readership statistics for 41 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 41 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Lecturer | 5 | 12% |
| Unspecified | 4 | 10% |
| Student > Master | 2 | 5% |
| Researcher | 2 | 5% |
| Student > Doctoral Student | 1 | 2% |
| Other | 3 | 7% |
| Unknown | 24 | 59% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 7 | 17% |
| Unspecified | 4 | 10% |
| Environmental Science | 1 | 2% |
| Computer Science | 1 | 2% |
| Psychology | 1 | 2% |
| Other | 3 | 7% |
| Unknown | 24 | 59% |