Handbook of Social Media Management
Springer-Verlag Berlin Heidelberg
Chapter title |
Managing Social Media Value Networks: From Publisher (Broadcast) to User-Centric (Broadband-Narrowcast) Business Models
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Chapter number | 16 |
Book title |
Handbook of Social Media Management
|
Published by |
Springer Berlin Heidelberg, December 2012
|
DOI | 10.1007/978-3-642-28897-5_16 |
Book ISBNs |
978-3-64-228896-8, 978-3-64-228897-5
|
Authors |
Zvezdan Vukanovic |
Editors |
Mike Friedrichsen, Wolfgang Mühl-Benninghaus |
Country | Count | As % |
---|---|---|
Unknown | 18 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 3 | 17% |
Lecturer | 2 | 11% |
Student > Doctoral Student | 2 | 11% |
Student > Bachelor | 2 | 11% |
Other | 1 | 6% |
Other | 1 | 6% |
Unknown | 7 | 39% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 4 | 22% |
Business, Management and Accounting | 3 | 17% |
Computer Science | 2 | 11% |
Psychology | 1 | 6% |
Economics, Econometrics and Finance | 1 | 6% |
Other | 0 | 0% |
Unknown | 7 | 39% |