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Lead Market India

Overview of attention for book
Attention for Chapter 1: India’s Emergence as a Lead Market for Frugal Innovations: An Introduction to the Theme and to the Contributed Volume
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Citations

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Chapter title
India’s Emergence as a Lead Market for Frugal Innovations: An Introduction to the Theme and to the Contributed Volume
Chapter number 1
Book title
Lead Market India
Published by
Springer International Publishing, November 2016
DOI 10.1007/978-3-319-46392-6_1
Book ISBNs
978-3-31-946390-2, 978-3-31-946392-6
Authors

Cornelius Herstatt, Rajnish Tiwari

Editors

Cornelius Herstatt, Rajnish Tiwari

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 5 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 2 40%
Student > Master 2 40%
Unknown 1 20%
Readers by discipline Count As %
Business, Management and Accounting 2 40%
Environmental Science 1 20%
Social Sciences 1 20%
Unknown 1 20%